13 user groups that libraries could target

13 user groups that libraries could target

The library is about the people. When thinking about the identity crisis librarians have been facing, it becomes clearer and clearer that the library is defined by the local community. Thus, before thinking about “what to offer”, many libraries are putting more emphasis on the “who”.

By dividing the local community into smaller segments that have similar needs and demands from your library, it will be easier to understand how you can fulfill them.

1.Small Businesses/ Entrepreneurs
2.Families with small children
3.Teens
4.Students
5.Elderly
6.Refugees
7.Job Seekers
8.People with disabilities
9.Newcomers
10.Teachers
11.Lonely people
12.Tourists
13.Homeless people

The examples above are just a few of the segments your library can choose to target. It is important as a library to find out what your user segments are. Libraries that succeed to target all their local community would clearly create a lot of value for those people, but not only that, they will ensure that libraries are relevant for everyone.

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