Tuesday, August 30, 2016

Developing Basic and Theoretical Understanding of Library Marketing and Information Services in Nigeria

Developing Basic and Theoretical Understanding of Library Marketing and Information Services in Nigeria By Oshiotse Andrew Okwilagw


The human environment is in a perpetual and constant state of flux. It is really in a restless state of flux and its impact on the human component is enormous. Thus, human beings, in response, are also in a restless state of adjusting to the dictates of the ever-changing environment. The environment is a powerful force that can annihilate the human species that refused to adjust accordingly. In the 21st century, human beings have come to accept the reality that they must adjust to the natural, social, economic and technological developments which, as noted initially are perpetually changing.

These environments include librarians’ immediate personal and home environments, their positions in organisations, and their citizenship of a country. Their environments now driven are driven and shaped by electronic networks and information technology (IT). They are also influenced by professional organisations, educators (Library users), senior practitioners and role players from other industries (for example, IT, publishing, software and the database industry) (Fourie, 2004).
The librarians are like a long flowing stream that runs across different geographical zones, serving different communities, tribes and countries. In this wise, the Librarians do not only serve different categories of information users but also in different contexts.


Monday, August 29, 2016

2015 Worldreader Report


We’re on a mission to create a world where everyone can be a reader.

2015 brought us closer to just that. Here’s a look at what you helped us accomplish.


Monday, August 15, 2016

Message from US President Barack Obama @ WLIC 2016

As you come together from across the globe and the United States around the importance of librarianship and information services, it is my pleasure to extend my warmest regards.

Our collective knowledge—borne out of centuries of inquiry and labor, and more interconnected and within reach today than ever before—represents the foundation of economic, cultural, and social progress made by generations of our peoples. This event reminds us of our duty, as an international community, to shape a future in which all people can fully and freely access and contribute to the great, living bank of accumulated information we share as citizens of the world. As long as we endeavor to protect and expand this access—from addressing the barriers of censorship and suppression to fighting the forces of exclusion—we can bring about a future in which every person is freer and in which all our societies are more vibrant and defined by greater possibility.

You have my very best for a wonderful time in Columbus and an outstanding event.


Friday, August 12, 2016

Libraries make an essential contribution to development

New IFLA publications to support your work on the UN 2030 Agenda

Act now to make sure libraries are included in your country’s national development plans for the SDGs!!

The inclusion of libraries and access to information in national and regional development plans will contribute to meeting the global United Nations 2030 Agenda for Sustainable Development.

In support of this goal, IFLA has today published a booklet of examples and recommendations for policymakers demonstrating the contribution of libraries to the UN Sustainable Development Goals (SDGs). There is also a supporting 2-page handout.


Thursday, August 11, 2016

IFLA Knowledge Management Brochure

IFLA Knowledge Management Brochure

By IFLA Knowledge Management Information Coordinator

The IFLA Knowledge Management Section brochure is now available in all seven languages of IFLA. We invite you to have a look and pass the appropriate copy along to colleagues and friends and fill free to distribute it on your social media and professional websites. We look forward to welcoming new members to IFLA and especially to our IFLA Knowledge Management Section.


Tuesday, August 9, 2016

The Evolution of Content Curation: A Librarian’s Guide by Pip Christie,

Every minute, Google receives over4,000,000 search queries, and email users send 204,000,000 messages. To say that we are living in an age of information overload where we are bombarded by white noise is, quite frankly, an understatement - but I’m sure you’ve heard all that before. What we’re more concerned about here is the evolution of content curation to enable Librarians to rise above this sea of information.

Curation can be defined to be “the act of individuals chartered with the responsibility to find, contextualise, and organise information, providing a reliable context and architecture for the content they discover and organise”. To succeed, a Librarian must be able to effectively source worthwhile information on a range of topics through research, then filter through and verify this information to assess its significance and relevance to their organisation and end users,categorise the data into different topics and subject groups before presenting it in a digestible and easily understandable manner. This is no mean feat.




The unwieldy long caption of this write up was as a result of lack of a better choice of word to express some observations among librarians over the years.

Different professions have some peculiar traits common with the practitioners. For example, it is usually assumed that medical doctors are very detail and good listeners, lawyers are known to be good listeners and logical, accountants are usually very prudent and good managers of resources, architects are usually creative and likes experimenting with designs. A careful look at the above mentioned professionals would reveal the fact that irrespective of who and what they were by nature before undergoing the various professional trainings that qualified them as professionals in the various fields, the highlighted traits are easily noticeable in them. Although, there are some instances where some of these professionals hardly exhibit any of the associated mentioned traits, these are usually the exception rather than the norm.

Over time, it has been observed that librarians irrespective of the type of libraries they work, are known to display certain traits. Contemporary librarians are usually conservative and sometime regimented in the way and manner they carry out their official duties. The average librarian would always strive to maintain the status quo, with little or no attempt to tinker with the existing system or structure on ground.

There are very few librarians who are willing to venture out of their comfort zones by embracing or exploring new ways and manner of carrying out library operations. Majority of them are contented with the traditional library activities of cataloguing, classification, indexing, collection development, circulation, reference etc operations of the library year after year. This attitude of "as it was in the beginning, so shall it be" has stifled the energy, enthusiasm and creativity of the few dynamic ones who are willing to venture into the innovative world of librarianship.

There are new opportunities out there that usually appear initially as challenges due to the constant changes taking place among library clients, their needs and how to meet these varied needs. These changes ought to challenge the average librarians to be more proactive in the manner they discharge their responsibilities.

Librarians are supposed to be very visible and influential than they are presently because of the pivotal role and unique functions of the library in their parent institutions and organizations. On the contrary, what we observed most times is that librarians prefer to stay at the background and discharge their primary responsibilities from the comfort of their libraries. They seldom influence key decisions nor command attention of the management of their parent institutions or organizations through innovative solutions. For example, apart from the usual acquisition of books, periodicals and sometimes repairs of faulty or damaged library materials, there is hardly new solution or project initiated from the library and for the library that is treated with dispatch. Where new solutions or projects are given the attention they deserved especially in academic libraries, it is usually as a result of the fear of sanctions by some regulatory bodies (National Universities Commission) and for the accreditation of courses. These prevalent situations in most libraries is making several persons to ask, what could be responsible for this conservative nature known in local parlance as "sit down and look" attitude of the average librarian, is it nature or nurture? One would have thought that the exalted position of the office of the librarian and the unique role they play in their parent institutions and organizations, they could do more than they are doing presently in terms of visibility and influence by the introduction of innovative and impactful solutions.

Lawrence Ogbeni
Managing partner,
Dove-Image Associates Limited,
10, Idowu Lane, Ikeja - Lagos,
Phone: +234-8034468921 & 7087399343
Email: jablaw2003@yahoo.co.uk & logbeni @dove-image.com
Website: www.dove-image. com