Developing Basic and Theoretical Understanding of Library Marketing and Information Services in Nigeria

Developing Basic and Theoretical Understanding of Library Marketing and Information Services in Nigeria By Oshiotse Andrew Okwilagw

Introduction

The human environment is in a perpetual and constant state of flux. It is really in a restless state of flux and its impact on the human component is enormous. Thus, human beings, in response, are also in a restless state of adjusting to the dictates of the ever-changing environment. The environment is a powerful force that can annihilate the human species that refused to adjust accordingly. In the 21st century, human beings have come to accept the reality that they must adjust to the natural, social, economic and technological developments which, as noted initially are perpetually changing.

These environments include librarians’ immediate personal and home environments, their positions in organisations, and their citizenship of a country. Their environments now driven are driven and shaped by electronic networks and information technology (IT). They are also influenced by professional organisations, educators (Library users), senior practitioners and role players from other industries (for example, IT, publishing, software and the database industry) (Fourie, 2004).
The librarians are like a long flowing stream that runs across different geographical zones, serving different communities, tribes and countries. In this wise, the Librarians do not only serve different categories of information users but also in different contexts.

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