Increasing the Visibility of the Library within the Academic Research Enterprise

Increasing the Visibility of the Library within the Academic Research Enterprise 
 By Annette M. Healy


Recognition of the role of the library in supporting research may be declining among researchers. To garner the support needed from their institutions to support research activities, libraries may need to better market their resources and services to the research community. Working with a variety of campus organizations has enabled the Libraries to gain access to new communication channels and become involved in new programs during the planning stages.
The academic library manifesto published by OCLC highlights the roles academic research libraries to includes a call to action for academic libraries to understand the work patterns and needs of researchers, embed library content and services within researchers' workflows, and find ways to demonstrate the value of library services to university administrators. The strategies discussed here are first steps to augmenting the relationship between the library and the research community and enhancing the library's profile within the university. 

Libraries will want to continuously monitor the changing workflows, information needs and information-seeking behavior of researchers so that they are able to effectively meet their needs and provide valued services. Establishing relationships with a variety of campus organizations that work with researchers can position libraries to better understand and meet the needs of researchers. In addition, these relationships can provide the library with increased awareness of campus initiatives and opportunities to become involved in new projects that will increase its visibility

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