Increasing the Visibility of the Library within the Academic Research Enterprise
Increasing the Visibility of the Library within the Academic Research Enterprise By Annette M. Healy Recognition of the role of the library in supporting research may be declining among researchers. To garner the support needed from their institutions to support research activities, libraries may need to better market their resources and services to the research community. Working with a variety of campus organizations has enabled the Libraries to gain access to new communication channels and become involved in new programs during the planning stages. The academic library manifesto published by OCLC highlights the roles academic research libraries to includes a call to action for academic libraries to understand the work patterns and needs of researchers, embed library content and services within researchers' workflows, and find ways to demonstrate the value of library services to university admi...