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Increasing the Visibility of the Library within the Academic Research Enterprise    By Annette M. Healy Recognition of the role of the library in supporting research may be declining among researchers. To garner the support needed from their institutions to support research activities, libraries may need to better market their resources and services to the research community. Working with a variety of campus organizations has enabled the Libraries to gain access to new communication channels and become involved in new programs during the planning stages. The academic library manifesto published by OCLC highlights the roles academic research libraries to includes a call to action for academic libraries to understand the work patterns and needs of researchers, embed library content and services within researchers' workflows, and find ways to demonstrate the value of library services to university administr

The Association for Library Collections & Technical Services (ALCTS) has named Peter McCracken, the 2011 recipient of the Ulrich’s Serials Librarianship Award. Peter McCracken, Creator/Publisher, Shipindex.org has made extraordinarily distinguished contributions to the field of serials librarianship, the serials information chain and serials standards through his expertise in serials content management and the creation of a variety of library community transforming services. Peter’s impact on reshaping the library industry has been both transformative and visionary. http://www.against-the-grain.com/2011/01/peter-mccracken-receives-ulrichs-serials-librarianship-award/