Monday, June 16, 2014

Creating customers for life: 50 resources on loyalty, churn and customer retention

Creating customers for life: 50 resources on loyalty, churn and customer retention
 by GREGORY CIOTTI


Earning customer loyalty is an uphill battle, but it is always worth the effort. The Harvard Business School report showcased how, on average, increasing customer retention rates by 5 percent increases profits by 25 percent to 95 percent.


  • The Art of Customer Loyalty
  • The Marketer’s Guide to Customer Loyalty
  • The Buffer “Happiness” Reports
  • Customer Service Isn’t a Department
  • How to Measure and Increase Customer Loyalty
  • The Value of a “Frugal Wow”
  • How to Measure Customer Satisfaction
  • Everyone in SaaS Needs to Do Customer Support
  • A Brief Guide to a Better Email
  • Creating Customer Loyalty Programs that Stick
  • The Complete Guide to Using Social Media for Customer Service
  • When Customer Delight is Complete Bullsh*t
  • Don’t Lie, You Don’t Care
  • Technically Correct, the Worst Kind of Correct
  • The Data that Drives Customer Support for Over 600,000 Product Use Cases
  • The Shocking Truth About Brand Loyalty
  • Earn Customer Loyalty Without Losing Your Shirt
  • Teaching the Support Team How to Fish
  • Why Your Customer Experience Strategy May Fail
  • The Oldest, Best Measure of Customer Happiness
  • Saas Churn and Retention Resource Guide

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